Attention chocoholics! Candy makers are working on new heart-healthy sweets that might take the guilt out of the world’s favorite guilty pleasure once and for all.
Mars Inc. is planning dark-chocolate versions of its M&M’s, Snickers and Milky Way candies made with flavanols, which supposedly help reduce blood pressure and lower cholesterol.
“Chocolate … is the No.1 flavor ingredient in the world. Heart health is the No.1 concern,” said Mars official Jimmy Cass. “Putting those two together is automatically a big idea.”
The new chocolate is dubbed CocoaVia and is made from a type of dark chocolate high in flavanols, an antioxidant found in cocoa beans that is thought to have a blood-thinning effect similar to aspirin.
The snacks, which will cost a bit more than regular chocolate, also are enriched with vitamins and injected with cholesterol-lowering plant sterols from soy, the main ingredient in healthy tofu.
There’s no hard evidence any of this will make your average chocolate bar-chomping American any healthier, said John Swartzberg, a University of California professor of health and medical science.